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THINK Business with Jon Dwoskin

Mar 26, 2018

Crafting Your Company's Personality Through Marketing



In this episode, Jon and Karen Larson discuss:

  • The history of marketing
  • How people should be thinking about their brand
  • Design as a craft
  • How to create a successful marketing campaign



Key Takeaways and Actionable Success Principles:

  • You should always think about marketing your brand
  • Ask yourself, "what is the personality of my company?" Because that's what your brand will be centered around
  • Plan out your marketing campaign first - specify what your goal is
  • If you don’t know who your ideal client is, you won't know how to craft your message/product



“The number one piece of marketing material that every company needs to have is a website." - Karen Larson


Connect with Karen Larson:






Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here


Connect with Jon Dwoskin:


Twitter: @jdwoskin







Show notes by show producer: Anna Nygren


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.