Mar 26, 2018
Crafting Your Company's Personality Through Marketing
In this episode, Jon and Karen Larson discuss:
- The history of marketing
- How people should be thinking about their brand
- Design as a craft
- How to create a successful marketing campaign
Key Takeaways and Actionable Success Principles:
- You should always think about marketing your brand
- Ask yourself, "what is the personality of my company?" Because that's what your brand will be centered around
- Plan out your marketing campaign first - specify what your goal is
- If you don’t know who your ideal client is, you won't know how to craft your message/product
“The number one piece of marketing material that every company needs to have is a website." - Karen Larson
Connect with Karen Larson:
LinkedIn: https://www.linkedin.com/in/karenlarson/
Website: http://www.lmstudio.com/
Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here
Connect with Jon Dwoskin:
Website: http://jondwoskin.com/
Twitter: @jdwoskin
Facebook: https://www.facebook.com/jonathan.dwoskin
Instagram: https://www.instagram.com/Thejondwoskinexperience/
LinkedIn: https://www.linkedin.com/in/jondwoskin/
Email: jon@jondwoskin.com
Show notes by show producer: Anna Nygren
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.