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THINK Business with Jon Dwoskin

Jul 30, 2022

Vasili “Basel” Nassar is the two-legged creator of Boss Nation Brands Inc., a line of innovative pet products that promote gut health through probiotic and prebiotic nutrition.

Nassar’s best friends and loyal followers, a 170 pound Rhodesian Ridgeback dog and an 11 pound Siamese Lynx cat, were his inspiration for founding Boss Nation Brands Inc. with the Boss Dog® Brand and Boss Cat® brand pillars.

The company, founded in late 2018, has grown leaps and bounds since inception. Nassar is proud to say that when you stand in the center of a pet store you will be able to see his products in every segment of the pet store.

Nassar graduated from Central Washington University with a Bachelor of Arts degree in Business Administration and a minor in Economics. His first job out of college was in an investment and operational role at KFC, where he took sales from 285th nationally to 18th in the nation. A few years later he ran a Seattle bakery which ended up supplying Starbucks their baked goods, making the bakery an overnight success. Soon after, the entrepreneur decided it was time to make a career path for himself rather than working for others. A chance meeting with two other Greek business owners was the start of a new venture called Greek God’s Yogurt which they sold in 2010.

The Seattle-based businessman is obviously a huge pet lover, but also a staunch supporter of animal welfare nonprofits. He has sponsored adoption events all over the United States, which has helped hundreds of cats and dogs find new loving homes.