Feb 25, 2021
Jon talks with Bill Bice, CEO of boomtime, about how he tackled
marketing as a technology problem by building the first
marketing-as a-service platform and how following the data can help
you scale your business faster.
Bill Bice has always been an entrepreneur, starting his first
company at age 14, putting on road races with corporate
sponsors. At 18, he started ProLaw Software, the first integrated
ERP for law frms. After selling the company to Thomson
Reuters, Bill became a VC as a founding partner in the Verge
Fund, investing in high tech, high growth companies in the
One of the core things that Bill has learned in building and
investing in companies is that the go-to- market is always the
hardest part of growing a business. He got so frustrated in
trying to get great marketing for his companies that he decided
to tackle the problem. A programmer at heart, Bill founded
boomtime, tackling marketing as a technology problem. It turns
out that when you follow the data, really good things happen.
That’s why boomtime built the world’s first marketing-as a-service platform: fuse. boomtime’s marketing strategists
follow the data: they already know what will work. Instead of
reinventing the wheel, boomtime applies proven marketing
techniques at scale.
B2B Marketing Playbook: what we've learned from following the data from hundreds of B2B companies, laying out exactly what you need to do to grow.
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